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Intellectual Property Policy

Last updated: June 26, 2026. A clear breakdown of what Trevia Shopping owns and what belongs to the brands on our platform.

Trevia Owns

Website design, AI search engine, recommendation engine, Virtual Try-On interface, and all original platform code and content.

Brands Own

Product images, brand logos, trademarks, and all brand-specific creative assets displayed through our affiliate partner feeds.

1. Overview

This Intellectual Property Policy explains the ownership of intellectual property on the Trevia Shopping platform. It distinguishes between what Trevia Shopping owns and what is owned by the brands, manufacturers, and affiliate partners whose products appear on our platform.

2. What Trevia Shopping Owns

Trevia Shopping is the exclusive owner of the following intellectual property:

  • Website Design: The visual design system, UI layouts, colour palettes, typography choices, and interaction patterns of treviashopping.com.
  • AI Search Engine: Our proprietary natural language product search system, including query understanding, semantic matching, and result ranking algorithms.
  • Recommendation Engine: The machine learning model architecture, training methodology, and ranking logic used to personalise product recommendations.
  • Virtual Try-On Interface: The browser-based AR try-on system, including the overlay rendering pipeline, landmark-to-product anchor logic, and the UI for controlling try-on sessions.
  • Original Code & Software: All source code, scripts, APIs, and software modules written by or for Trevia Shopping.
  • Original Content:Blog articles, editorial copy, in-house product descriptions, and other original written content produced by Trevia's team.
  • Trevia Brand Assets: The Trevia Shopping name, wordmark, logo, and brand identity materials.

3. What Brands & Partners Own

The following assets displayed on Trevia Shopping belong to their respective brand owners or affiliate partners, not to Trevia Shopping:

  • Product Images: All photography of physical products is owned by the brand, manufacturer, or their commissioned photographers. Trevia displays these images solely for product discovery and virtual try-on preview purposes.
  • Brand Logos: Logos of Nykaa, Meesho, Amazon, Flipkart, Myntra, and all other retail or brand partners are trademarks of their respective owners.
  • Trademarks: Product names, brand names, model numbers, and any other identifiers associated with a specific brand are the registered or common law trademarks of those brands.
  • Product Descriptions (Brand-Provided): Where product descriptions are sourced directly from affiliate feeds, they remain the property of the originating brand or merchant.

Trevia Shopping does not claim ownership of any brand assets. Their use on our platform is authorised under affiliate programme terms and for the purpose of product discovery and virtual previewing.

4. Permitted Use

You are granted a limited, personal, non-commercial licence to view and use Trevia Shopping for your personal shopping and product discovery. You may not:

  • Copy, reproduce, or redistribute Trevia Shopping's proprietary UI, AI systems, or Virtual Try-On interface.
  • Download or republish product images from our platform without the brand owner's permission.
  • Use brand logos or trademarks displayed on our platform for any purpose beyond personal reference.
  • Create competing services using code, designs, or concepts substantially derived from Trevia Shopping without our express written consent.

5. Reporting Infringement

If you believe that any content on Trevia Shopping infringes your intellectual property rights, please refer to our Copyright Policy for details on how to submit a DMCA takedown notice.

For general IP queries: legal@treviashopping.com