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AI Usage Policy

Last updated: June 26, 2026. How we use AI for search, recommendations, image processing, and virtual try-on.

AI-Powered Discovery

Our AI engine powers search, product recommendations, and personalisation across our entire catalogue.

Local Camera Processing

All AI camera analysis happens in your browser. No camera data is sent to our servers.

AI Has Limitations

AI results are estimates. We cannot guarantee perfect search results, color accuracy, or size fitting.

1. Overview

Trevia Shopping is an AI-first platform. We use multiple artificial intelligence and machine learning systems to deliver a personalised, innovative shopping experience. This policy explains how each AI system works, what data it uses, and its limitations. We are committed to using AI responsibly and transparently.

2. AI Recommendations

Our recommendation engine uses machine learning to suggest products based on your search history, clicked products, Virtual Try-On interactions, and anonymised aggregate trends. Affiliate commission rates do not influence recommendations. Sponsored products, if any, are clearly labelled.

4. AI Image Processing

When you upload an image for Virtual Try-On, AI-powered background removal and face/body landmark detection run locally in your browser using WebAssembly (WASM) models (@imgly/background-removal and MediaPipe). Your uploaded image is never transmitted to our servers. The processed image exists only in browser memory during your active session. No images are stored or used for identity verification.

5. Camera Usage

Live camera try-on is optional. When activated, AI models (MediaPipe Face Mesh, Hand Tracking, Pose Detection) run entirely in your browser in real-time. Face/hand landmark coordinates are used only to position product overlays — no video frames or data are transmitted to our servers. Camera access stops immediately when you leave the session or revoke permission. You can deny camera permission and still use uploaded photo try-on.

6. AI Limitations

  • Search Accuracy: AI search may not surface all relevant products or always rank the best match first.
  • Color Rendering: Try-On color accuracy depends on screen calibration, lighting, and camera quality. Colors may differ from the physical product.
  • Size & Fit: Try-on overlays are visual approximations only — they cannot model physical dimensions on your body.
  • Face Detection: MediaPipe tracking performance may vary in low-light conditions or on older hardware.
  • Recommendation Bias: Recommendations are based on available data and may not perfectly reflect your individual tastes.
  • Catalogue Coverage: Only products available in our affiliate catalogue appear in search results.

7. Data & Privacy

Camera and image processing are entirely client-side — no biometric data is sent to our servers. Search queries are anonymised before any use in model training. No AI system on our platform is used for identity verification, facial recognition, or surveillance. For full details, see our Privacy Policy and Virtual Try-On Policy.

Questions? Contact us at ai@treviashopping.com.